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Estonian Fashion

Gowri Style House

Gowri Style House

Gowri is a family business focusing on men's clothing. The brand brings ageless British style together with brave colours. Made-to-measure shirts, waistcoats, ties and tailored suits are all completed under the hands of dedicated tailors.
Rüütli 28
+372 663 1696
Kristiina Viirpalu

Kristiina Viirpalu

Third generation designer Kristina Viirpalu has made a name for herself with her couture evening gowns, cocktail dresses, coats and suits. Her collections are mainly one-of-a-kind pieces, created using traditional skills and natural materials. Viirpalu is also one of the creative forces behind the IIDA label, which focuses on items created using Estonian textiles. 

Suur-Karja 2
+372 641 1077
Lilli Jahilo

Lilli Jahilo

This award-winning designer studied in both Oslo and Tallinn before becoming a force in the Estonian fashion world. Her elegant creations, which are for both men and women, are known for their high quality, and many of them use beautiful, handmade embroideries as a centrepiece. 
Niine 11

Reet Aus

Reet Aus

Popular Tallinn designer Reet Aus got her start creating costumes for theatre and film, and still keeps her hand in the world of stage and screen. Nowadays though she's best known as a champion of eco-friendly fashion, using leftover textiles to create tasteful, cutting-edge works. The results can be seen at her studio at Müürivahe 19 in Old Town. 
Kalasadama 8

ReUse Republic

ReUse Republic

Started by designer Reet Aus, this project aims at bringing environmental responsibility to the fashion world by reusing the 10 to 15% leftover warehouse and retail stock generated by the garment industry. Young, up-and-coming designers are given the chance to use the stock from the country's top brands to create new clothing and accessories, which they then sell at ReUse Republic's market events.

Saima Priks

Saima Priks

Saima Priks is a designer who has been active since the 1970s. One of her most memorable ideas was a collection from 1988 called Perestroika. Today she creates elegant linen clothing that often employs contrasts of black and white.

+372 5656 7789
Tiina Talumees

Tiina Talumees

Founded in 1998, this fashion studio produces tailor-made couture items like dresses, suits, overcoats and wedding gowns. Items from its seasonal collections, also of the high-end, couture variety, are also available for sale. 
Rotermanni 5/Roseni 10
+372 664 5145
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