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20.11.2008 Winter Campaign Takes Off

Winter Campaign Takes Off

20.11.2008

The Tallinn Tourism Office has launched the winter campaign in its target markets of Russia, Finland, Sweden, Norway and the United Kingdom.

The Tallinn City Tourist Office and Convention Bureau decided that this year’s campaign would be web based and would target countries with good transport links to Tallinn.
2008’s campaigns themes are; romantic city breaks in Tallinn, the eventful city, Estonian kitchen, handicraft and design.
 
The durations of the campaigns and channels by country are as follows; 

Russia
October 19th, 2008 – February, 2009
Target group:  Moscow and St. Petersburg residents, age group 25-45. The campaign promotes the visa free travelling possibilities in the Schengen area and recommends   combining Tallinn and Helsinki in one trip. The campaign’s winter lottery was highly successful with over 9000 participants.
Channels: different websites, print ads in Metro newspaper (Moscow) and magazine inserts. 
More information from Irina Svidlov, irina.svidlov@tallinnlv.ee

Finland
November17th, 2008 – January 15th, 2009  
Target group: Small groups of friends and colleagues for Christmas parties (pikkujoulut), families, couples, age group 35+
Channels: www.hs.fi, www.mtv3.fi, newspaper The Baltic Guide, magazine Me Naiset.
More information from Mall Oja, mall.oja@tallinnlv.ee
 
Sweden
November 17th, 2008 – January 31st, 2009
Target group: age group 35+, families, couples and small group of friends
Channels: www.vagabond.se, www.aftonbladet.se/resa, newspaper The Baltic Guide 

Norway
November 17th, 2008 – January 31st, 2009
Target group: age group 35+, families, couples and small group of friends
Channels: www.aftenposten.no/reise, www.vg.no 
More information for both Norway & Sweden from Maret Põldveer, maret.poldveer@tallinnlv.ee
 
United Kingdom
November 10th, 2008 –January 31st, 2009 
Target group: age group 25+, couples, families, small group of friends
Channels: www.metro.co.uk, www.lastminute.com, magazine Short Breaks & Holidays and Easyjet In-flight Magazine
More information form Mai-Liis Mägi, mai-liis.magi@tallinnlv.ee


 

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