Local British entrepreneurs in collaboration with the British Embassy and the Tallinn City Tourist Office & Convention Bureau are about to launch the Responsible Tourism program.

The goal of the program is to make Tallinn a more pleasant and safer destination for all tourists, in order to encourage revisiting the city. Preliminary work in launching this program started last autumn on the initiative of the British Embassy. The TCTO&CB joined the program in March.

The program requires the co-operation of local institutions. Above all, dining establishments and hotels are expected to join. Businesses interested in joining are expected to be able to offer good customer service and a pleasant, tourist-friendly environment. Important prerequisites include the requirement that the businesses do not accept violations of house rules from clients or staff and that the staff speak English.

Joining the program and being a partner is free of charge for everyone. Partners will be marked with a Responsible Tourism Approved logo, which will be put on their door or window. The logo is a sign for tourists that the establishment cares about their opinion and considers Tallinn’s reputation important. Therefore, businesses that join the program obtain a slight competitive advantage. A list of all partners and other relevant information will also be put up on the program’s webpage, soon to be launched.

Videos on the subject can be seen on the Infomedia24 homepage. The videos were made at the request of the British Embassy last autumn by those implementing the program. With the help of the embassy, tourists will also be informed of the existence of the program and its principles. The first big operational test will be in June, when the Estonia vs England football championship game will be held. At least 5,000 football fans from England are expected to arrive here for that event.

Further information about the program and how to join:
James Ramsden, Project Manager
james@insidemarketing.ee, GSM 553 0918