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The year of European Culture Capital brought a record number visitors to Tallinn09.02.2012
A total of 1 498 500 tourists have stayed in Tallinn’s accommodation establishments, and 438 000 cruise passengers visited Tallinn in 2011. The increased numbers are due to improved flight connections, growing international media coverage and cultural capital events.
Most (89%) accommodated visitors were foreign tourists from neighbouring countries (Finland, Sweden, Russia and Latvia). Due to improved flight connections with European cities, the number of visitor from Britain and Germany increased rapidly. The highest number of foreign visitors arrived from Finland (595 500), Russia (142 700), Germany (73 200), Great Britain (64 400), Sweden (64 000) and Latvia (44 500). The largest increase in number of visitors was from Russia, the fastest growth was in the British market. Among cruise passengers, most were residents from Germany, USA, UK and Spain.
The average length of stay for tourists was 1.86 nights. Seventy four per cent of accommodated tourists arrived for holidays, 25% were on a business trip (3% consisted of conference attendance) and the rest (1%) had other reasons for visiting Tallinn.
This year, Tallinn City Tourist Office & Convention Bureau will continue to promote Tallinn as an excellent tourism destination, especially for leisure tourism and for families with children.