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13.03.2006 Tallinn Card goes electronic

Tallinn Card goes electronic

13.03.2006

The Tallinn Card is about to take a leap into the electronic age – this April 1, along with its fresh package of discounts and special offers, the new Tallinn Card season will introduce a new, electronic version of the card itself! This innovation is designed to make the handling of the city card easier for everyone.

Replacing the old-fashioned, manual, paper card system in use since the project began in June 1998, the new electronic system will greatly simplify the registration process and prevent fraudulent use of the card.

The new cards will have a magnetic stripe that can be quickly read on tour buses, at museums and at any other venue where card readers have been installed. Initially, Tallinn Card partners who have over 300 Tallinn Card holder visits per year will be given the electronic card readers, with others to be brought into the new system over time.

With the number Tallinn Card visits increasing every year, the change couldn’t have come any sooner. In 2005, nearly 80,000 visits were made using the Tallinn Card, and in 2006, that number is expected to increase to 100,000.

Further information:
Annika Prangli, Tallinn Card Project Manager
Tallinn City Tourist Office & Convention Bureau
annika.prangli@tallinnlv.ee, phone +372 645 7154
www.tallinncard.ee

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