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06.03.2006 Inforadio - yet another world’s first for Estonia

Inforadio - yet another world’s first for Estonia


March 1st, 2006 saw the launch of yet another innovative and creative Internet based service in Estonia – Inforadio24.com. Inforadio aims to communicate the “Very Best Tallinn has to Offer” to the international business community in audio and audio-visual form.

Based on the concept of managing consumer expectations and communicating information via streaming audio and audio-visual files in the English language, Inforadio24.com will over the coming months create a broad series of programmes on tourism, arts, culture and events, as well as recommendations of companies to use and services on offer.

“The important element of Inforadio is to create a voice to the international community about Tallinn and the rest of Estonia which is accurate, helpful, and most importantly positive,” said the company founder, Jason Barry. “We want our international listeners to be better informed so that when they come to the country, they can maximise their time here both efficiently, in terms of business, but also emotionally by taking advantage of the large amount to do and see here,” he said.

James Ramsden, office manager for Estonia, added, “The exciting thing is that we can now create a much more proactive approach to communication, and also learn more by interviewing real business people and real tourists about their experiences, which form the basis of all our recommendations. We as foreigners living here are proud of Estonia, and therefore we want to help maintain, sustain and increase awareness of all that’s great here in country. We are delighted to be working in association with the Tallinn City Tourist Board & Convention Bureau.”

Inforadio24.com will also be providing audio and audio-visual files for 28 countries in the next 18 months, with audio files such as “A Five Minute Crash Course on Estonian Language”, “The Audio Tour Guide to the Old Town of Tallinn” and “Top 5 Restaurants and Hotel Review”.

The first programmes are already online, with more services being made available during 2006 including access via mobile telephones and IPOD compatibility.

For more details log on to www.inforadio24.com or contact the office direct, +372 644 5544.

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